allplay; the LTA campaign to help more people play tennis, has now been launched.
The three key elements of allplay are:
1) Build simple tools that make it easier to play – www.allplaytennis.com will help people to find a court and someone to play with.
2) Provide practical support for the tennis workforce to help them better promote tennis and themselves – this includes simple template posters and flyers that the workforce can edit as well as ideas on how best to use them.
3) Create a buzz around tennis – the allplay challenge will take 4 famous faces who have hardly ever played tennis before on a 6 month journey to learn tennis, culminating in a finale match at the end of the year. There will also be an allplay presence at each of the Major Events this summer.
The home of all of this is www.allplaytennis.com and is now live.