LIVING SPORT has teamed up with Sports Marketing Network to deliver a series of marketing workshops over the next 8 months specifically for Community Sports Clubs.
The first workshop will take place on Monday 21st October 2013 at Hemingford Pavilion, starting at 6.30pm and running until 9.30pm.
We have created an early bird booking fee of £10 per person if you book before the 1st October. Bookings can be made via the LIVING SPORT website by searching for the event on our calendar and clicking on the workshop title to be taken to the booking page.
Workshop 1: Getting started with making your club vibrant and visible
Community sports clubs need to adapt to a new mind-set and learn a new skill set - taking the best from successful social enterprises and the hospitality sector. They have to recognise that sport operates in the experience business and that it is competing for people's leisure time and money and has to attract people away from shopping centres, watching X-Factor, apathy etc. by providing better experiences.
This introductory workshop will cover how clubs can develop the customer-focused culture and skills required to really help grow their clubs.
You will learn how to develop a clear vision of what your club is for. It will help your club to become vibrant through the activities and events the club creates and visible through its communication with members, supporters, sponsors and the world at large thus creating a viable club.
It all starts with helping participants to understand how absolutely vital it is to develop a welcoming culture, making sure everybody feel comfortable and thus creating a happy club.
It will then focus on how clubs can become business-savvy and build and maintain positive relationships with new and existing partners. You will also be given the basic tools to promote your club and attract new members by using innovative ways of engaging with your customers and your community.
The workshop will focus on the practical issues of developing a vibrant and visible community sports club.
The presenter will draw from literally hundreds of best practice case studies from community-based, volunteer-run sports clubs from across most sports.
Buzzing with all these ideas people attending will then learn how to can help the club implement them.